About See Change

See Change Ltd is owned by Jo Howard.
Click here for brief biography

Coaching philosophy

Because every client is different, every coaching intervention needs to be too. Some clients benefit from 360° feedback and psychometric profiling – others prefer to work spontaneously and creatively. While I adjust my approach to optimise your coaching experience, three underlying principles are at the heart of my coaching philosophy:

Coaching is a creative process

Although you’re likely to come to coaching with some ideas about goals and outcomes, I’m as interested in what emerges creatively during our work together. These unexpected insights are often some of the most important for clients.

You are a whole person

While the focus of our work is your organisational leadership, clients inevitably bring their history and personal life into the workplace and into coaching. Deepening your awareness of this – working with you as a whole person – is core to achieving and sustaining coaching results.

Context is critical

Every organisation has its own culture, dynamics and ways of doing things. You succeed or fail in your organisational context. Acknowledging and understanding your context, its hidden dynamics and its impact will be a key part of our work.



See Change draws on a network of experienced and professional associates, and works with two in particular:

The Turning Point
Jo was a founder member of the Turning Point, an international leadership development consultancy. Their mission is to foster the personal leadership in Executive, High Potential and Senior Managers in the service of compelling visions and concrete results, notably during strategic transitions. Their research into leadership informs their innovative learning practices. Jo works with them on creating and delivering tailor-made leadership and management development programmes, and executive coaching.


Mosaic Search & Selection
Mosaic is an executive search firm specialising in publishing, other media, call centres, business outsourcing and the financial and banking sectors. Operating in the UK and globally, its clients include FTSE 250 companies as well as small to mid-sized firms.
Jo’s focus is to help CEOs and MDs review and shape their leadership teams through executive search, transition and development coaching. She also provides career coaching to individuals.